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Public relations writing and media techniques/ by Dennis L. Wilcox, and Bryan H. Reber

By:

Wilcox, Dennis L [Writer]

Contributor(s):

Reber, Bryan H

Material type: Text

TextPublication details: Boston: Pearson, 2016Edition: 8th edDescription: xv, 368 pages : color illustrations ; 28 cmISBN:

9780134010496

Subject(s):

DDC classification:

659.20973 WIP

Contents:

1. Getting Organized for Writing

2. Becoming a Persuasive Writer

3.Finding and Making News

4.Working with Journalists and Bloggers

5. Writing the News Release

6.Preparing Fact Sheets, Advisories, Media Kits, and Pitches

7. Creating Feature Content and Op-Eds

8. Publicity Photos and Infographics

9. Radio, Television, and Online Video

10. Websites, Blogs, and Podcasts

11. Social Media and Mobile Apps

12. Intranets, Newsletters, and Brochures

13. Writing Email, Memos, and Proposals

14. Giving Speeches and Presentations

15. Organizing Meetings and Events

16. Using Direct Mail and Advertising

17. Working Within a Legal Framework

18. Planning Programs and Campaigns

19. Measuring Success

Summary: Summary: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts

Item type:

Books List(s) this item appears in: Mass Communication & Journalism Discipline

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-03	Reference Section (Non-Issuable Books)	659.20973 WIP 2016 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		51826

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Previous	658.82 ANA 2023 Advertising, promotion and other aspects of integrated marketing communication /	658.85019 2013 Winning body language for sales professionals : control the conversation and connect with your customer--without saying a word/	659.2 DOR 2021 Reputation management : the key to successful public relations and corporate communication /	659.20973 WIP 2016 Public relations writing and media techniques/

1. Getting Organized for Writing

2. Becoming a Persuasive Writer

3.Finding and Making News

4.Working with Journalists and Bloggers

5. Writing the News Release

6.Preparing Fact Sheets, Advisories, Media Kits, and Pitches

7. Creating Feature Content and Op-Eds

8. Publicity Photos and Infographics

9. Radio, Television, and Online Video

10. Websites, Blogs, and Podcasts

11. Social Media and Mobile Apps

12. Intranets, Newsletters, and Brochures

13. Writing Email, Memos, and Proposals

14. Giving Speeches and Presentations

15. Organizing Meetings and Events

16. Using Direct Mail and Advertising

17. Working Within a Legal Framework

18. Planning Programs and Campaigns

19. Measuring Success

Summary: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts

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