Public relations writing and media techniques/
Wilcox, Dennis L.
Public relations writing and media techniques/ by Dennis L. Wilcox, and Bryan H. Reber - 8th ed. - Boston: Pearson, 2016 - xv, 368 pages : color illustrations ; 28 cm
1. Getting Organized for Writing 2. Becoming a Persuasive Writer 3.Finding and Making News 4.Working with Journalists and Bloggers 5. Writing the News Release 6.Preparing Fact Sheets, Advisories, Media Kits, and Pitches 7. Creating Feature Content and Op-Eds 8. Publicity Photos and Infographics 9. Radio, Television, and Online Video 10. Websites, Blogs, and Podcasts 11. Social Media and Mobile Apps 12. Intranets, Newsletters, and Brochures 13. Writing Email, Memos, and Proposals 14. Giving Speeches and Presentations 15. Organizing Meetings and Events 16. Using Direct Mail and Advertising 17. Working Within a Legal Framework 18. Planning Programs and Campaigns 19. Measuring Success
Summary: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
9780134010496
Public relations--United states
Public relations Authorship
659.20973 / WIP
Public relations writing and media techniques/ by Dennis L. Wilcox, and Bryan H. Reber - 8th ed. - Boston: Pearson, 2016 - xv, 368 pages : color illustrations ; 28 cm
1. Getting Organized for Writing 2. Becoming a Persuasive Writer 3.Finding and Making News 4.Working with Journalists and Bloggers 5. Writing the News Release 6.Preparing Fact Sheets, Advisories, Media Kits, and Pitches 7. Creating Feature Content and Op-Eds 8. Publicity Photos and Infographics 9. Radio, Television, and Online Video 10. Websites, Blogs, and Podcasts 11. Social Media and Mobile Apps 12. Intranets, Newsletters, and Brochures 13. Writing Email, Memos, and Proposals 14. Giving Speeches and Presentations 15. Organizing Meetings and Events 16. Using Direct Mail and Advertising 17. Working Within a Legal Framework 18. Planning Programs and Campaigns 19. Measuring Success
Summary: Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
9780134010496
Public relations--United states
Public relations Authorship
659.20973 / WIP