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Marketing Management : Past, Present and Future / Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis and S. M. Riad Shams
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TextPublication details: Cham (Switzerland) : springer , 2021Edition: 4th edDescription: 880 p.: ills. 23 cmISBN: - 9783030669157
- 658.8 CZM
Books
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Business Administration Discipline
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 39 Shelve No. : B-01 | Reference Section (Non-Issuable Books) | 658.8 CZM 2021 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 53216 |
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| 658.3 JEO 1986 Organizations by design : theory and practice / | 658.48 WOO 1977 Organizational communication : the keystone to managerial effectiveness / | 658.48 WOO 1977 Organizational communication : the keystone to managerial effectiveness / | 658.8 CZM 2021 Marketing Management : Past, Present and Future / | 658.88 BRB 2005 Billing and collections : best practices / |
Includes index.
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