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Marketing Management : Past, Present and Future /

Czinkota , Michael R.

Marketing Management : Past, Present and Future / Michael R. Czinkota , Masaaki Kotabe , Demetris Vrontis and S. M. Riad Shams - 4th ed. - Cham (Switzerland) : springer , 2021 - 880 p.: ills. 23 cm.

Includes index.

ISBN: 9783030669157

Subjects--Topical Terms:
Marketing
Management

Dewey Class. No.: 658.8 / CZM

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