Contemporary Advertising / (Record no. 7269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00886nam a22002657a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 598681 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230123115631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910723s1992 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91028798 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025609196X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780256091960 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KU |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| Item number | BOC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary Advertising / |
| Statement of responsibility, etc. | Courtland L. Bovee and William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 718 & multiple pages |
| Other physical details | ill. ; |
| Dimensions | 28 cm |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 43 Shelve No. : B-03 | 659.1 BOC 1992 | 10513 | C-1 (NI) | 26/09/1995 | 23/01/2023 | Not For Loan | Books | 23/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 43 Shelve No. : B-03 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 43 Shelve No. : B-03 | 659.1 BOC 1992 | 10512 | C-2 (NI) | 26/09/1995 | 23/01/2023 | Not For Loan | Books | 23/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 43 Shelve No. : B-03 | ||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : A-05 | 659.1 BOC 1992 | 872 | C-3 (I) | 26/09/1995 | 23/01/2023 | Books | 07/11/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : A-05 |