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Contemporary Advertising /

Bovee, Courtland L.

Contemporary Advertising / Courtland L. Bovee and William F. Arens - 4th ed - Homewood, IL : Irwin, 1992 - xxxi, 718 & multiple pages ill. ; 28 cm - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 025609196X 9780256091960

LCCN: 91028798

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / BOC

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