Strategic Marketing / (Record no. 6840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 6840 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| KUCL control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240627110822.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221228b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682603 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CRS |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing / |
| Statement of responsibility, etc. | David Cravens, Nigel Piercy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India, |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 744 p. : |
| Other physical details | tables, figs, pictures. ; |
| Dimensions | 26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : B-03 | 658.8 CRS 2016 | 41193 | C-1 (NI) | 20/05/2014 | 21/01/2023 | Not For Loan | Books | 21/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : B-03 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : B-03 | 658.8 CRS 2016 | 41194 | C-2 (NI) | 20/05/2014 | 21/01/2023 | Not For Loan | Books | 21/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : B-03 | ||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : A-03 | 658.8 CRS 2016 | 39660 | C-3 (I) | 20/05/2014 | 21/01/2023 | Books | 27/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : A-03 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : A-03 | 658.8 CRS 2016 | 39661 | C-4 (I) | 20/05/2014 | 21/01/2023 | Books | 27/02/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : A-03 |