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Strategic Marketing /

Cravens, David

Strategic Marketing / David Cravens, Nigel Piercy - 8th ed - India, Tata McGraw-Hill, 2016 - 744 p. : tables, figs, pictures. ; 26 cm

Includes index.

ISBN: 9780070682603

Subjects--Topical Terms:
Strategic Marketing

Dewey Class. No.: 658.8 / CRS

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