Applications in basic marketing : (Record no. 3681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675nam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221229131255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120522s1991 maua b 0 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | sn 92028178 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256101167 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KU |
| Modifying agency | DLC |
| -- | BD-KhUET |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| Item number | MCA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 245 10 - TITLE STATEMENT | |
| Title | Applications in basic marketing : |
| Remainder of title | clippings from the popular business press / |
| Statement of responsibility, etc. | E. Jerome McCarthy and William D. Perreault. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1991 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 107 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 41 Shelve No. : B-05 | 658.8 MCA 1991 | 6758 | C-2 (NI) | 22/08/1993 | 29/12/2022 | Not For Loan | Books | 29/12/2022 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 41 Shelve No. : B-05 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : A-04 | 658.8 MCA 1991 | 8234 | C-1 (NI) | 22/08/1993 | 29/12/2022 | Not For Loan | Books | 19/01/2023 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : A-04 |