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Applications in basic marketing : clippings from the popular business press /

McCarthy, E. Jerome.

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault. - 1991 - Homewood : Irwin, 1991 - viii, 107 p. : ill. ; 26 cm

ISBN: 0256101167

LCCN: sn 92028178

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8 / MCA

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