International marketing / (Record no. 3392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00928cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 16230644 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221228111804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100513s2011 nyuab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010020200 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007352994X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn496956043 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KU |
| Modifying agency | BTCTA |
| -- | C#P |
| -- | BWX |
| -- | HEBIS |
| -- | YDXCP |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.47 |
| Edition number | 22 |
| Item number | CAI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly and John L. Graham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw Hill Education (India) Pvt. Ltd., |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 622 p. : |
| Other physical details | pictures, ill. ; |
| Dimensions | 28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : A-03 | 658.47 CAI 2011 | 41786 | C-1 (NI) | 20/05/2017 | 28/12/2022 | Not For Loan | Books | 28/12/2022 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : A-03 | ||||
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 39 Shelve No. : A-03 | 658.47 CAI 2011 | 41188 | C-2 (NI) | 20/05/2017 | 28/12/2022 | Not For Loan | Books | 28/12/2022 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 39 Shelve No. : A-03 |