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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham. - 15th ed - New Delhi : McGraw Hill Education (India) Pvt. Ltd., 2011 - xxxiii, 622 p. : pictures, ill. ; 28 cm

Includes index.

ISBN: 9780073529943 007352994X

LCCN: 2010020200

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416 / .C375 2011

Dewey Class. No.: 658.47 / CAI

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