Marketing management / (Record no. 20344)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | 20344 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| KUCL control field | Central Library, Khulna University |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260519120736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260519s2022 ii ad||| |||| 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Central Library, Khulna University |
| 041 ## - LANGUAGE CODE | |
| Source of code | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc. | Philip Kotler et. al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 596 p. : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chernev, Alexander. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shainesh, G. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status | Collection code | Cost, normal purchase price | Serial Enumeration / chronology |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Reference Section (Non-Issuable Books) | Rack No. : 41 Annex : 01 Shelve No. : A-05 | 658.8 KOM 2022 | 55750 | C-1 (NI) | 14/12/2025 | 19/05/2026 | Not For Loan | Books | 19/05/2026 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 41 Annex : 01 Shelve No. : A-05 | 1520.00 | 7th impression 2025 | ||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : B-05 | 658.8 KOM 2022 | 55751 | C-2 (I) | 14/12/2025 | 19/05/2026 | Books | 19/05/2026 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : B-05 | 1520.00 | 7th impression 2025 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : B-05 | 658.8 KOM 2022 | 55752 | C-3 (I) | 14/12/2025 | 19/05/2026 | Books | 19/05/2026 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : B-05 | 1520.00 | 7th impression 2025 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : B-05 | 658.8 KOM 2022 | 55753 | C-4 (I) | 14/12/2025 | 19/05/2026 | Books | 19/05/2026 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : B-05 | 1520.00 | 7th impression 2025 | |||||
| KU Central Library | KU Central Library | General Stack (Issuable Books) | Rack No. : 48 Shelve No. : B-05 | 658.8 KOM 2022 | 55754 | C-5 (I) | 14/12/2025 | 19/05/2026 | Books | 19/05/2026 | Business Administration Discipline | Dewey Decimal Classification | Rack No. : 48 Shelve No. : B-05 | 1520.00 | 7th impression 2025 |