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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler et. al. - 16th ed. - New Delhi : Pearson, c2022 - xxxii, 596 p. : illustrations ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 9789356062665

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KOM

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