Mind to mind marketing : (Record no. 15460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| KUCL control number | sulb4210 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230605145047.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130423r1991 bg 000 0 ben |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749433663 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-SySUS |
| Transcribing agency | KU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ALM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alder, Harry. |
| 245 10 - TITLE STATEMENT | |
| Title | Mind to mind marketing : |
| Remainder of title | communicatinh with 21st-century customers / |
| Statement of responsibility, etc. | Harry Alder. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page Ltd., |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 252 p. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing at the crossroads |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | 0 |
| Koha item type | Books |
| Permanent location | Current location | Shelving location | Rack Location | Full call number | Barcode | Copy number | Date acquired | Price effective from | Not for loan | Koha item type | Total Checkouts | Withdrawn status | Date last seen | Non-public note | Lost status | Source of classification or shelving scheme | Damaged status |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KU Central Library | KU Central Library | Seminar Library -- Business Administration | Rack No. : 01 Shelve No. : A-05 | 658.8 ALM | 23902 | 25/01/2003 | 10/05/2023 | Books | 10/05/2023 | Business Administration Discipline | Dewey Decimal Classification |