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Mind to mind marketing : communicatinh with 21st-century customers /

Alder, Harry.

Mind to mind marketing : communicatinh with 21st-century customers / Harry Alder. - 1st ed. - London : Kogan Page Ltd., 2001 - 252 p. ; 22 cm.

Includes index.

ISBN: 0749433663

Subjects--Topical Terms:
Marketing at the crossroads

Dewey Class. No.: 658.8 / ALM

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