Contemporary advertising / (Record no. 10077)

MARC details
000 -LEADER
fixed length control field 00765nam a2200265 a 4500
001 - CONTROL NUMBER
KUCL control number 53600
003 - CONTROL NUMBER IDENTIFIER
KUCL control field BD-RjUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230304115057.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161016s1986 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256033021
035 ## - SYSTEM CONTROL NUMBER
System control number (BD-RjUL)53600
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KU
Modifying agency BD-RjUL
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 659.1
Item number BOA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. Courtland L. Bovee and William F. Arens.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1986.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 629 :
Other physical details ill. ;
Dimensions 28 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes Bibliographical references and Indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, William F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Permanent location Current location Shelving location Rack Location Full call number Barcode Copy number Date acquired Price effective from Not for loan Koha item type Total Checkouts Withdrawn status Date last seen Non-public note Lost status Source of classification or shelving scheme Damaged status Collection code
KU Central Library KU Central Library Reference Section (Non-Issuable Books) Rack No. : 43 Shelve No. : A-06 659.1 BOA 1986 1267 C-1 (NI) 15/05/1991 09/02/2023 Not For Loan Books     09/02/2023 Business Administration Discipline   Dewey Decimal Classification   Rack No. : 43 Shelve No. : A-06
KU Central Library KU Central Library Reference Section (Non-Issuable Books) Rack No. : 43 Shelve No. : A-06 659.1 BOA 1986 1268 C-2 (NI) 15/05/1991 09/02/2023 Not For Loan Books     09/02/2023 Business Administration Discipline   Dewey Decimal Classification   Rack No. : 43 Shelve No. : A-06
KU Central Library KU Central Library General Stack (Issuable Books) Rack No. : 48 Shelve No. : A-05 659.1 BOA 1986 0873 C-3 (I) 15/05/1991 09/02/2023   Books     09/02/2023 Business Administration Discipline   Dewey Decimal Classification   Rack No. : 48 Shelve No. : A-05
KU Central Library KU Central Library General Stack (Issuable Books) Rack No. : 82 Shelve No. : B-01 659.1 BOA 1986 0872 C-4 (I) 15/05/1991 09/02/2023   Books     04/03/2023 Business Administration Discipline   Dewey Decimal Classification   Rack No. : 82 Shelve No. : B-01
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