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Contemporary advertising /

Bovee, Courtland L.

Contemporary advertising / Courtland L. Bovee and William F. Arens. - 2nd ed. - Homewood, Ill. : Irwin, 1986. - xxvii, 629 : ill. ; 28 cm. - The Irwin series in marketing .

Includes Bibliographical references and Indexes

ISBN: 0256033021

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / BOA

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