Business and Administrative Communication /
Locker, Kitty O.
Business and Administrative Communication / Kitty O. Locker, Donna S. Kienzler - 10th ed. - New York : McGraw-Hill/Irwin, 2013 - xxxiv, 729 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication.
9780071317955
Business communication
Communication in management
658.5 / LOB
Business and Administrative Communication / Kitty O. Locker, Donna S. Kienzler - 10th ed. - New York : McGraw-Hill/Irwin, 2013 - xxxiv, 729 p. : ill. ; 29 cm.
Includes bibliographical references and index.
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication.
9780071317955
Business communication
Communication in management
658.5 / LOB