| 000 | 00886nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 598681 | ||
| 005 | 20230123115631.0 | ||
| 008 | 910723s1992 ilua b 001 0 eng | ||
| 010 | _a 91028798 | ||
| 020 | _a025609196X | ||
| 020 | _a9780256091960 | ||
| 040 |
_aDLC _cKU _dDLC |
||
| 082 | 0 | 0 |
_a659.1 _223 _bBOC |
| 100 | 1 | _a Bovee, Courtland L. | |
| 245 | 1 | 0 |
_aContemporary Advertising / _cCourtland L. Bovee and William F. Arens |
| 250 | _a4th ed | ||
| 260 |
_aHomewood, IL : _bIrwin, _c1992 |
||
| 300 |
_axxxi, 718 & multiple pages _bill. ; _c28 cm |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, William F. | |
| 942 |
_2ddc _n0 _cBK |
||
| 999 |
_c7269 _d7269 |
||