| 000 | 00708nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20230117165624.0 | ||
| 008 | 230117b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0071199144 | ||
| 020 | _a9780071199148 | ||
| 040 | _cCentral Library, Khulna University | ||
| 082 |
_a658.8 _bZES |
||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 |
_aServices Marketing : _bIntegrating Cusatomer Focus Across the Firm / _cValarie A. Zeithaml, Mary Jo Bitner |
||
| 250 | _a3rd ed | ||
| 260 |
_aLondon : _bMcgraw-Hill Company Pvt Ltd, _c2003 |
||
| 300 |
_axviii, 668 p. : _bill. ; _c25 cm |
||
| 504 | _aIncludes bibliographies and index | ||
| 650 | 0 | _aMarketing | |
| 700 | _aBitner, Mary Jo | ||
| 942 |
_2ddc _n0 _cBK |
||
| 999 |
_c6433 _d6433 |
||