000			00937nam a22002777a 4500
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008			230108b |||||||| |||| 00| 0 eng d
020			_a0534033539
040			_cKU
082	0	0	_a791.4409 _223 _bEAB
100	1		_aEastman, Susan Tyler.
245	1	0	_aBroadcast/cable programming : _bstrategies and practices / _cSusan Tyler Eastman, Sydney W. Head, Lewis Klein.
250			_a2nd ed.
260			_aBelmont, Calif. : _bWadsworth Pub. Co., _c1984.
300			_a529 p. : _bill. ; _c25 cm.
440		0	_aWadsworth series in mass communication
500			_aRev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
504			_aIncludes bibliography and index.
650		0	_aTelevision programs
650		0	_aRadio programs
650		0	_aCable television
700	1		_aHead, Sydney W.
700	1		_aKlein, Lewis,
942			_2ddc _cBK
999			_c4845 _d4845