000			01738nam a22004097a 4500
003			Central Library, Khulna University
005			20250416124509.0
008			250416m20232015nyua|||| |||| 001 0 eng d
020			_a9781032076768 _qPaper bind
040			_cCentral Library, Khulna University
041			_2eng
082			_a 659.2 _bSMM
100			_aSmudde ,Peter M. _eWriter
245			_aManaging Public Relations Business Principles and Tools for Strategic Communication / _cPeter M. Smudde.
250			_a2nd ed.
260			_aNew York : _b Routledge, _c2023.
300			_a340 p. : _bIlls. ; _c23 cm.
504			_aIncludes index.
505			_a1. Leadership and management in public relations: Two sides of the same coin,
505			_a2. Team management,
505			_a3. Professionalism, ethics, and law: The good person representing organizations well,
505			_a 4. Distinctions between agency and nonagency operations,
505			_a5. Operations tools I: Strategic plans and financial matters
505			_a, 6. Operations tools II: Performance measurement, performance reviews, and human resources management,
505			_a7. Decision-making in tune with the organizational strategic plan,
505			_a8. Client-centered communication,
505			_a9. Business-development principles,
505			_a10. Requests for proposals and new-business pitches,
505			_a 11. Personal career-planning approaches,
650			_aPublic relations—Management
650			_a Strategic communication
650			_aBusiness communication
650			_a Public relations
650			_aCorporate communication
650			_aMarketing—Public relations
942			_cBK
999			_c18826 _d18826