| 000 | 00823nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 3260302 | ||
| 005 | 20230214112204.0 | ||
| 008 | 810518s1982 nyua b 001 0 eng | ||
| 010 | _a 81008236 | ||
| 020 | _a0070489203 | ||
| 040 |
_aDLC _cKU _dDLC |
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| 082 | 0 | 0 |
_a658.8 _223 _bGUM |
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1982. |
||
| 300 |
_axvi, 412 p. : _bill. ; _c22 cm. |
||
| 440 | 0 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _xManagement. | |
| 700 | 1 | _aPaul, Gordon W. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _n0 _cBK |
||
| 999 |
_c10597 _d10597 |
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