| 000 | 02385nam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 10433 | ||
| 003 | OSt | ||
| 005 | 20240306120706.0 | ||
| 008 | 240306s2007 us acde| |||| 001 0deng d | ||
| 020 |
_a9780071108560 _qPaperback |
||
| 020 | _a0071106839 | ||
| 020 |
_a9780071106832 _qPaperback |
||
| 020 | _a0071108564 | ||
| 040 | _cCentral Library, KU | ||
| 041 | _2eng | ||
| 082 |
_a658 _223 _bKAE |
||
| 100 | 1 |
_aKatz, Jerome A. _eAuthor |
|
| 245 | 1 | 0 |
_aEntrepreneurial Small Business / _cJerome A. Katz and Richard P. Green |
| 250 | _a1st ed. | ||
| 260 |
_a New York : _bMcGraw-Hill , _c2007. |
||
| 300 |
_axxxix, 742 p., _bill, ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1: Entrepreneurs, Ideas and Plans: The Basis of Small Business 1 The Heart of Small Business 2 Small Business Ethics: A Key to Long-Term Success 3 Small Business Entrepreneurs: Characteristics and Competencies 4 Creativity, Opportunity, and Feasibility 5 Paths to Part-Time Entrepreneurship 6 Paths of Entry into Small Business 7 Imitation with a Twist: Uniquely Small Business Strategies for Success 8 Business Plans: Seeing Audiences and Your Business Clearly | |
| 505 | _aPart 2 : Marketing in the Small Business 9 Product and Pricing 10 Promotion: Capturing the Eyes of Your Market 11 Distribution and Location 12 Marketing Plans: Saying How You'll Get Sales | ||
| 505 | _aPart : 3 Cash, Accounting, and Finance in the Small Business 13 Accounting for Small Business 14 Cash: Lifeblood of the Business 15 Finance for Small Business 16 Protection: Handling Risks Using Management and Insurance 17 Assets: Inventory and Operations Management | ||
| 505 | _aPart : 4 Management and Organization in the Small Business 18 Legal Issues in the Small Business 19 Human Resource Management in the Small Business 20 Achieving Success in the Small Business | ||
| 520 | _aDescribing companies whose goals are personal independence with financial security, this book talks about traditional beliefs and models in small business. It presents the advanced findings and best practices from academic and consulting arenas. It focuses on the challenges facing entrepreneurs. | ||
| 650 | 0 | _aEntrepreneurship | |
| 650 | 0 | _aSmall business | |
| 700 | 1 |
_aGreen, Richard P. _eAuthor |
|
| 942 | _cBK | ||
| 999 |
_c10433 _d10433 |
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