000 00633nam a22002177a 4500
003 BD-KUCL
005 20250907145622.0
008 230108b |||||||| |||| 00| 0 eng d
020 _a0256036764
040 _aDLC
_cKU
082 _a658
_223
_bBEC
100 1 _aKenneth , Bernhardt
245 1 0 _acases in marketing management /
_cBernhardt, Kenneth and Thomas c. kinnear
250 _a1st ed.
260 _aUSA;
_bBPI/IRWIN,
_c1988
300 _a767 p,
_bill, ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _amarketing
700 _akinnear, Thomas c.
942 _cBK
999 _c10369
_d10369