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1. Books
Promotion : analysis, creativity, and strategy / William P. Dommermuth. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1984
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.82 DOM 1984.

2. Books
Marketing : the core / Roger A Kerin, Steven W Hartley, & William Rudelius by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill\Irwin, 2004
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 KEM 2003.

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