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1. Books
Marketing Management : A Strategic Planning Approach / Victor P. Buell. by Series: McGraw-Hill series in marketing
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1984
Availability: Items available for loan: KU Central Library (5)Call number: 658.802 BUM 1984, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.802 BUM 1984, ...

2. Books
Marketing / James H. Myers. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1986
Availability: Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 MYM 1986, ...

3. Books
Fundamentals of marketing / William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1981
Availability: Items available for loan: KU Central Library (1)Call number: 658.8 STF 1981. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 STF 1981, ...

4. Books
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1983
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 SCM 1983.

5. Books
Marketing / Peter D Bennett, Robert P Lamm and Robert A Fry by Series: McGraw-Hill series in marketing
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1988
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 BEM 1988.

6. Books
Fundamentals of marketing / William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1994
Availability: Items available for loan: KU Central Library (6)Call number: 658.8 STF 1994, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 STF 1994, ...

7. Books
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1982
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 GUM 1982.

8. Books
Fundamentals of marketing / William J. Stanton,Michael j.Etzel and Bruce j. Walker. by Series: McGraw-Hill series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1991
Availability: Items available for reference: KU Central Library: Not For Loan (1)Call number: 658.8 STF 1991.

9. Books
Consumer behavior : concepts and applications / by David L. Loudon and Albert J. Della Bitta. by Series: McGraw-Hill series in marketing | McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, 1993 [Reprinted 2010]
Availability: Items available for loan: KU Central Library (2)Call number: 658.834 LOC, ...

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