Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 43 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 PEB 2005 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		29099
Books	KU Central Library	Rack No. : 43 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 PEB 2005 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan		29098

McCarthy's name appears first on the earlier edition.

Includes bibliographical references and indexes.

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