Strategic marketing : planning, implementation, and control / Barton A. Weitz and Robin Wensley.

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TextLanguage: English Series: Kent series in marketingPublication details: Boston, Mass. : Kent Pub. Co., 1984.Edition: 1st edDescription: x, 500 p. : ill. ; 25 cmISBN:

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 44 Shelve No. : B-03	Reference Section (Non-Issuable Books)	658.802 WES 1984 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		4207

Includes index.

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