Marketing Management : Indian Cases / by Prachi Gupta...[et. al]
Material type:
TextPublication details: Pearson India Education Services : Noida, c2018Description: 1 volume (various pagings) : illustrations, charts, graphs ; 25 cmISBN: - 9789332587106
- 658.8 GUM
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
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Books
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KU Central Library | Rack No. : 48 Shelve No. : B-04 | General Stack (Issuable Books) | 658.8 GUM 2022 (Browse shelf(Opens below)) | C-3 (I) | Available | 53244 | ||
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Books
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KU Central Library | Rack No. : 41 Annex : 01 Shelve No. : A-04 | Reference Section (Non-Issuable Books) | 658.8 GUM 2022 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 53242 | ||
|
Books
|
KU Central Library | Rack No. : 41 Annex : 01 Shelve No. : A-04 | Reference Section (Non-Issuable Books) | 658.8 GUM 2022 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 53243 |
Includes bibliographical references and indexes.
MTR Foods-A marketing marvel
Customer value-Explored, created, communicated & delivered
Customer loyalty-The ultimate objective of every marketer
Starbucks India: The human coffee experience
The techy amazon insight
Consumer behaviour- its wide facets and deep implications
Zicom - leveraging corporate trust and technical strengths in the B2B market
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