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Global Marketing Strategy: An Executive Digest / Bodo B. Schlegelmilch

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Material type: Text

TextPublication details: Switzerland : Springer , 2016Edition: 1st edDescription: 249 p. : Ills. ; 24 cmISBN:

Subject(s):

DDC classification:

Contents:

Marketing: A Global Discipline

Assessing Global Market Opportunities

Entering Global Markets

Segmenting Targeting and Positioning in Global Markets

Creating Global Product and Service Offerings

Extracting Value from Global Operations

Global Supply Chains and Distribution Networks

Global Branding and Communication

Organizational Design for Global Marketing Strategy

Global Marketing Ethics and CSR

The Future of Global Marketing Strategy

Item type:

Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 SCG 2016 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		53402
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 SCG 2016 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan		53401

Includes references.