Essentials of Marketing / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextPublication details: Homewood, IL : Irwin, 1991.Edition: 1st edDescription: xvii, 526 p. : ill. ; 27 cmISBN:

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-3 (I)	Available	8231
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-4 (I)	Available	8232
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-5 (I)	Available	17781
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-6 (I)	Available	17782
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-7 (I)	Available	17783
Books	KU Central Library	Rack No. : 74 Shelve No. : B-01	General Stack (Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-8 (I)	Available	19382
Reference	KU Central Library	Rack No. : 41 Shelve No. : B-04	Reference Section (Non-Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan	4341
Reference	KU Central Library	Rack No. : 41 Shelve No. : B-04	Reference Section (Non-Issuable Books)	658.8 NCE 1991 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan	19381

Includes bibliographical references (p. 487-506) and indexes.

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