Creative strategy in advertising / A. Jerome Jewler.

By: Material type: TextTextSeries: Wadsworth series in mass communicationPublication details: Belmont, Calif. : Wadsworth, 1985.Edition: 2nd edDescription: xvi, 304 p. : ill. ; 24 cmISBN:
  • 0534038794
Subject(s): DDC classification:
  • 659.132 23 JEC
Item type: Books
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Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 43 Shelve No. : B-06 Reference Section (Non-Issuable Books) 659.132 JEC 1985 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 0364

Includes index.

Bibliography: p. 293-294.

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