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	1.		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. by Keller, Kevin Lane Parameswaran, Ambi M. G Jacob, Isaac Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson, 2016 Availability: Items available for loan: KU Central Library (7)Call number: 658 KES 2016, ... Items available for reference: KU Central Library: Not For Loan (2)Call number: 658 KES 2016, ... Add to cart (remove)
	2.		Marketing Management : Indian Cases / by Prachi Gupta...[et. al] by Gupta, Prachi [Author] Aggarwal, Ashita [Author] Majra, Hufrish [Author] Jacob, Isaac [Author] Jain, Varsha [Author] Krishan, G.Radha [Author] Narang, Ritu [Author] Venkatesh, Shanthi [Author] Paul A, Suresh [Author] Goswami, Susobhan [Author] Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: Pearson India Education Services : Noida, c2018 Availability: Items available for loan: KU Central Library (1)Call number: 658.8 GUM 2022. Items available for reference: KU Central Library: Not For Loan (2)Call number: 658.8 GUM 2022, ... Lists: Business Administration Discipline. Add to cart (remove)

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