Strategic marketing / by David W. Cravens and Nigel F. Piercy.
Material type:
TextPublication details: New Delhi : McGraw-Hill Education, c2006 [Reprinted 2010].Edition: 8th edDescription: xvii, 726 p. : ill. ; 25 cmISBN: - 9780070682603
- 0070682607
- 658.802 CRS
Books
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books
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KU Central Library | Rack No. : 74 Shelve No. : A-03 | General Stack (Issuable Books) | 658.8 CRS 2010 (Browse shelf(Opens below)) | C-3 (I) | Available | 39662 | ||
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Books
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KU Central Library | Rack No. : 74 Shelve No. : A-03 | General Stack (Issuable Books) | 658.8 CRS 2010 (Browse shelf(Opens below)) | C-4 (I) | Available | 41197 | ||
Reference
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KU Central Library | Rack No. : 40 Shelve No. : A-06 | Reference Section (Non-Issuable Books) | 658.8 CRS 2010 (Browse shelf(Opens below)) | C-1 (NI) | Not For Loan | 41195 | ||
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Reference
|
KU Central Library | Rack No. : 40 Shelve No. : A-06 | Reference Section (Non-Issuable Books) | 658.8 CRS 2010 (Browse shelf(Opens below)) | C-2 (NI) | Not For Loan | 41196 |
Includes index.
Strategic Marketing, Markets, Segments and Customer Value, Market and Competitive Space, Appendix Forecasting Guidelines, Strategic Segmentation, Capabilities for Continuous Learning about Marketing, Designing Market-Driven Strategies, Market-Driven Program development, Implementing and Managing Market-Driven Strategies,
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