Digital Marketing : Strategy, implementation and practice / Dave Chaffey and Fiona Ellis-Chadwick

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Material type: Text

TextPublication details: New York : Pearson , 2019.Edition: 7th edDescription: 545 p. : ills. ; 26 cmISBN:

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Contents:

Part 1 Digital marketing fundamentals

Part 2 Digital marketing strategy development.

Part 3 Digital marketing: implementation and practice

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Books

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 CHD 2019 (Browse shelf(Opens below))	C-1 (NI)	Not For Loan		53945
Books	KU Central Library	Rack No. : 41 Annex : 01 Shelve No. : A-02	Reference Section (Non-Issuable Books)	658.8 CHD 2019 (Browse shelf(Opens below))	C-2 (NI)	Not For Loan		53946

includes index .

Part 1 Digital marketing fundamentals

Part 2 Digital marketing strategy development.

Part 3 Digital marketing: implementation and practice

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