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Principles of marketing / Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Pearson, 2018Edition: 17th edDescription: xxii, 699 p. : ill. figs, pictures. ; 28 cmISBN:
  • 9789352865611
Subject(s): DDC classification:
  • 658.8 22 KOP
Item type: Books
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books KU Central Library Rack No. : 39 Shelve No. : A-05 Reference Section (Non-Issuable Books) 658.8 KOP 2018 (Browse shelf(Opens below)) C-1 (NI) Not For Loan 44546
Books Books KU Central Library Rack No. : 39 Shelve No. : A-05 Reference Section (Non-Issuable Books) 658.8 KOP 2018 (Browse shelf(Opens below)) C-2 (NI) Not For Loan 44547

Includes bibliographical references and index.

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