Berkowitz, Eric N. Study guide to accompany marketing / Eric N. Berkowitz, Roger A. Kerin, and William Rudelius - 2nd ed - New Delhi : irwin, 1989 - 22-10p. : ill, ; 26 cm Includes bibliographical references and index. ISBN: 9780256075144 Subjects--Topical Terms: Management Dewey Class. No.: 658 / BEM