TY  - BOOK
AU  - Wisner, Joel D.
AU  - Wisner, Joel D.
AU  - Tan, Keah-Choon
AU  - Leong, G. Keong
TI  - Principles of Supply Chain Management : : Joel D. Wisner, G. Keong Leong and Keah-Choon Tan
SN  - 9789353502171
U1  - 658 
PY  - 2022///
CY  - New Delhi:  
PB  - Cengage Learning India Private Limited, 
KW  - Marketing channels Management
KW  - Business logistics
N1  - Includes bibliographical references and index; 1. Supply chain management: an overview; 2. Supply issues in supply chain management; 3. Operations issues in supply chain management; 4. Distribution issues in supply chain management; 5. Integration issues in supply chain management
N2  - "Examine the latest practices, trends, and emerging developments as PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides you step-by-step through the management of all supply chain activity. You review issues related to both domestic and global supply chains as comprehensive, one-of-a-kind coverage encompasses important processes in operations, purchasing, logistics, as well as process integration. A balanced approach follows the natural flow through the supply chain. Well-organized chapters demonstrate the practical applications of supply chain management in today's workplace with the help of intriguing SCM Profiles and interesting real business examples. Relevant end-of-chapter questions, problems, and new cases help you put what you learn into practice as you sharpen your management skills."
ER  -