Kotler, Philip <br/><br/>
Marketing Management :  analysis, planning, implementation and control / 
Philip Kotler. 
 - 7th ed. 
 - New Delhi :  Prentice-Hall of India Pvt. Ltd.,  1991 
 - xxv, 756 p.   : ill. ;  26 cm 
<br/><br/><label>ISBN: </label>0876926847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658  /  KOM