TY  - BOOK
AU  -  Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing foundations
SN  - 9781439080474
U1  - 658.8 
PY  - 2009///
CY  - Mason, Ohio
PB  - South-Western
KW  - Customer Relationship Management
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - Includes bibliographical references (p. 235-238); 
PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT
; 1. Customer-Driven Strategic Marketing
; 2. Planning Marketing Strategies
; 3. The Marketing Environment, Social Responsibility, and Ethics
; PART 2. USING TECHNOLOGY FOR CONSUMER RELATIONSHIPS IN A GLOBAL ENVIRONMENT
; 4. E-Marketing and Customer Relationship Management.5. Global Markets and International Marketing
; PART 3. TARGET MARKET SELECTION AND RESEARCH

; PART 4. CUSTOMER BEHAVIOR
; PART 5. PRODUCT DECISIONS
; PART 6. PRICING DECISIONS
; PART 7. DISTRIBUTION DECISIONS; PART 8. PROMOTION DECISIONS

N2  - Summary: Describes basic marketing concepts and strategies. This book highlights topics in ethics, e-marketing, and customer relationship management while incorporating research and examples throughout
UR  - http://www.loc.gov/catdir/toc/mh041/2004269770.html
ER  -