TY  - BOOK
AU  - Sissors,Jack Z.
AU  - Baron,Roger B.
TI  - Advertising media planning
SN  - 9780071738903
U1  - 302.23 22
PY  - 2017///
CY  - New York
PB  - McGraw-Hill Education Pvt. Ltd.
KW  - Advertising media planning
N1  - Includes index
ER  -