Sissors, Jack Z. <br/><br/>
Advertising media planning / 
Jack Z. Sissors and Roger B. Baron. 
 - 7th ed. 
 - New York :  McGraw-Hill Education Pvt. Ltd.,  2017 
 - xiv, 480 p. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071738903 
<br/><br/><label>LCCN: </label>2020755079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.
<br/><br/><label>Dewey Class. No.: </label>302.23  / SIA