Baran, Stanley. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 4th ed. 
 - Boston :  McGraw-Hill,  2006 
 - xxxvi, 523 p. :  figs, ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAM