Mcquail, Denis. <br/><br/>
Mcquail's mass communication theory / 
Denis Mcquail. 
 - 6th ed. 
 - New Delhi :  Sage Pub. Pvt. Ltd.,  2010 
 - ix, 621 p. :  figs, ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>Dewey Class. No.: </label>302.23  / MCM