Skinner, Steven J. <br/><br/>
Marketing / 
Steven J. Skinner. 
 - 1st ed 
 - Boston :  Houghton Mifflin Co.,  1990. 
 - xxviii, 687, [50] p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395472083 9780395472088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SKM