Jain, Subhash C. <br/><br/>
Marketing Planning & Strategy / 
Subhash C. Jain. 
 - 3rd ed. 
 - Cincinnati, OH :  South-Western Pub,  1990. 
 - xxi, 916 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0538802510  
<br/><br/><label>LCCN: </label>89039053  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAM