TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: Contemporary Concepts and Practices 
SN  - 0205120717
U1  - 658.8 23
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references (p. 758-767) and indexes
ER  -