Schoell, William F. <br/><br/>
Marketing :  Contemporary Concepts and Practices / 
William F. Schoell and Joseph P. Guiltinan. 
 - 4th ed. 
 - Boston :  Allyn and Bacon,  1990. 
 - xxiv, 790 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 758-767) and indexes. 
<br/><br/><label>ISBN: </label>0205120717 
<br/><br/><label>LCCN: </label>89038619  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCM